The EAC works toward increasing consumer and retailer access to properly labelled and sustainable seafood choices. Consumer and business pressure, created through market and regulatory demands, are important for promoting reform in seafood systems. Unfortunately, it is often extremely difficult to access or even identify sustainable seafood products. This is partially due to the complexity and lack of transparency surrounding the global seafood supply chain.
As a member of SeaChoice, a Canadian collaborative program founded in 2006 with the David Suzuki Foundation and Living Oceans Society, we work to: improve transparency and traceability throughout the seafood supply chain, reform Canadian fishery and aquaculture, and advocate for businesses to develop and improve their commitments to sustainable seafood.